Have you noticed that the more Decembers you live through, the less attractive the material side of this month becomes? Many Canadians are discovering that this disillusionment with shopping and accumulating "stuff" is spreading into other areas of their lives, too. The current emphasis on "green" encourages this simplifying approach to life.
As Canada's 9.8 million Baby Boomers, who now range in age from 41 to 60, move through life, they'll amplify the natural life-cycle maturity trend that carries individuals away from self-expression through ownership of material goods to an exploration of life through experiences. This aspect of maturity is one reason advertisers virtually ignore mature consumers. The movement away from materialism means less shopping as time goes on (even if that's hard to visualize now), so why not get a financial jump on your future?
Spending less on things, most of them non-essential, is good news for land fill sites, the environment and especially dreams of property ownership. Direct more income to investment in real estate, and stop wasting it on impulse shopping and credit card interest, and your money will begin to work for you.
